With the vast selection on Amazon, the world’s biggest marketplace, the days of filtering the search by categories are long gone. Seriously, you have to admit that filtering the search by categories is one tedious task that most of us hate. Nowadays, a majority of Amazon customers shop using the search box; it is easier and productive in searching for the desired products. They type the keyword that describes a particular product they are interested in and scroll through the options that appear in the first couple of pages of the search results list. Do you know where are we going with this? As an Amazon seller, it is essential to understand that consumers have different types of search habits on Amazon as compared to Google. The way you do a Google search is totally different from the way you do on Amazon. On Amazon, you are more leaned towards ‘product-centric’ search queries. This means that if you are depending on Google AdWords search volume data for your keyword resear...