In fact, ranking in Amazon is much easier than that in Google.
Get familiar with A9
A9 is Amazon’s search algorithm. The first step towards earning the perfect best seller rank is understanding A9, the entity responsible for giving you or your product that rank.There are three rules that you must keep in mind when optimizing your product page for Amazon:
- Amazon’s goal is to maximize its RPC, which is revenue per customer.
- Amazon keeps a track of everything that a customer does on its website or app.
- The A9 algorithm connects data collected by step 2 to achieve the goal of step 1.
Ranking factors
Let’s see how we can manipulate it.
Conversion rate
As the name suggests, this is the rate at which a customer or a visiting a visitor converts into buying customer.Relevance
Your product title and description play a very important role in determining this relevance factor for the results of the organic search.Customer satisfaction and retention
Amazon lays much emphasis on customer satisfaction as well as repeat customers. They believe that it is easier to have a customer buy a product worth $5 10 times rather than expecting them to buy a product worth $50 in one go.How to Improve Product Ranking?
Let us discuss the ways in which you can manipulate this information.
Sales rank
There are other ways of breaking into the bestselling page. We have mentioned it here because sales rank is definitely one of the most important parameters in determining page rank.
Customer reviews
If you have tried to pacify or clear the doubts of a customer who had any problem in his product, you will score marks in A9 algorithm.Image size and quality
Amazon algorithm places emphasis not only on the number of images but their size and quality as well. In fact, they have special love for images that are 1000 X 1000 pixels. This enables zoom hover feature which increases conversion rate.Product price
What this essentially means is that while ranking the pages, the algorithm will also look at your price as compared to competitor prices.Price is also an important consideration when choosing products to be displayed in the buy box.
Parent child products
Normally what sellers do is create different product pages for each variation of the same product.Amazon has a built in functionality called parent child product. You can build a parent product page where your main product is listed and then any variation can be created as child listings, with their own separate pages.
The customer reviews that you receive for each variation is combined into one product page. Therefore, your average customer ratings automatically go higher.
Bounce rate
Amazon can keep a track of how much time a customer has spent on your page. If a customer reads through the reviews for the product listing or product features, it shows that the customer is interested in your product and hence might buy it next time.Complete product listing
Having a complete product listing is essential to rank higher in organic search results. So you should fill in every field suggested in the listing setup page.Product title
When you are optimising for Amazon algorithm you must put in as many keywords as possible but the position of the keywords is not important.Features
Listing all the features of the product is very important. Moreover, you should take care to list them as bullet points because A9 algorithm simply loves clear concise product features listed in forms of bullets.Product description
What you need to remember here is that online Google Optimisation does not work well with Amazon. This implies that you can use the product description box to put in more detail about the product and put in long tail keywords that you want to target.Category and subcategory
In order to serve its customers in the best possible way Amazon keeps its customer searches in the current category until and unless the customer itself clicks into some other category. So you must take care to put your product in the most Niche subcategory.Search terms
Make use of the 250 characters provided by Amazon to associate your product with the most relevant search terms.Order processing speed
processing speed as well as order defect rates (ODR) are very important factors that can affect your ranking in AmazonInventory levels
The algorithm favours a product listing with higher inventory.Exit rate
If your page has higher exit rate than the average, Amazon algorithm will read it as low quality listing and hence rank you lower on its search page.Packaging options
Amazon feels that the way the product is packaged is important for the customers. So products offering hassle free packaging are ranked higher.Use ProductSpyPro’s amazon product tracker to track your product and calculate your sales by amazon sales calculator.
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