The
first step in the process of creating a website to promote product on Amazon is
the keyword research phase. Without properly researched keywords your entire
venture will fall flat on its face, you'll get frustrated and give up calling
the whole 'make money online' thing a scam. So. Let’s get this right eh? :)
For
our keyword research were going to use a tool that Google makes available for
free called, interestingly enough, the Keyword Tool. Our goal using this tool
is to come up with a nice list of keywords that we can potentially build
profitable websites around. In this phase were not going for the one golden
keyword, were just compiling a big list of keywords that we'll qualify in the
next few lessons.
OK
so we need to start brainstorming ideas to plug into the keyword tool. I like
to go to eBay's categories to get ideas of niches that I can research because
they cover just about every tangible product. So head over to eBay and plug in
one of the categories.
I
decided to go with "water sports" so I pasted that into the search
field, entered the captcha and clicked on "get keyword ideas". Then
it brings up a big table of data. I won’t go into everything about the tool
here, we just need to focus on a few things. Set your match type to
"exact" and in the "choose columns to display" drop down
menu make sure you're showing local searches and trends. Now sort the table by
local searches from most to least.
Before
we dig into these numbers we need to set some parameters to look for so were
not completely lost and we can start building list of keywords that have an
adequate amount of searches and hopefully an upward trend. I make sure the
keywords I choose have at least 1000 searches (per month) and there are at least
3 words in the phrase.
We
go with at least 1000 searches per month because any less than that simply
wouldn't be worth it. You need enough people coming to your site so that you
can make regular sales. We want to go with at least 3 words in the phrase because
the longer key phrases will have less competition than one or two word
keywords.
After
doing a search for "water sports" and sorting by local, exact
searches I only have 2 keywords over 1000 searches per month. "water
sports" gets 27,100 searches which is a ton. I'm going to just pass on
that because I know the competition will be very tough for that phrase because
of the search count and the fact that's its only 2 words. However, the second
phrase "water sports equipment" has a lot more potential. with 1600
searches and 3 words it fits our parameters perfectly.
One
more thing to look at is the trend. It looks like this keyword hits its peak in
the summer which makes sense:) If you were looking to make quick sales this
might not be the keyword for you but I'm going to keep it because it would be a
good keyword to develop a site around in preparation for next summer. It will
give me time to get it built up. I'm going to copy that and paste it into a
spreadsheet for future research.
Once
you've completed your keyword research for your Amazon affiliate website you'll
need to move on to product research and to do that you'll head over to Amazon
to check their offerings for niche that your keywords are related to. If you've
done your keyword research correctly, you should find that you've come across
5-10 keywords that have tons of related products on Amazon and the more the
merrier! Remember with Amazons affiliate program the average commission
percentage is about 6% so I would suggest you look for products and keywords
that will allow you to sell products that are at least $100 each.
Now
it’s just rinse and repeat. After you've compiled at least 20 keywords that fit
those parameters go ahead and move on to product research for your Amazon
affiliate website!
Try
our amazon product research tool
to identify good
products to sell on amazon at http://productspypro.com/.
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